What We've Done: Sona Medspa
Challenges:
  • Unknown brand in new category
  • Low penetration in local markets
  • Disparate target audiences – young and old
Action:

Recommended a direct response strategy highlighted with a strong emphasis on customized local marketing

Results:

Campaign generated a strong link from awareness to action. In the first six months, locations across the country experienced a 32% increase in leads and 22% increase in sales