Sona Medspa
Quit Line
Red Lobster
LaRosa's
What We've Done: Quit Line
Challenges:
  • Mandate to reach all 88 Ohio counties
  • Generate aggressive monthly call volume of 2,700-3,000
Action:

Developed layered media plan of TV and DJ endorsement radio

Results:

Met call volume goals for less than planned yearly budget and contributed to 15% decrease in Ohio smoking 2004-2005